Pied a terre 1

This month saw Myriad PR host an effective and informative trade lunch, for longstanding client TENA, at Michelin star restaurant Pied a Terre. 

Representatives from leading trade titles attended the lunchtime event in Fitzrovia, which consisted of TENA Men and TENA Lady brand updates, including the launch of the latest new product development gender-specific TENA Lady Pants Plus and TENA Men Active Fit Pants. 

Attendees received a comprehensive update from brand manager Anna McCrory before indulging in the restaurant’s seasonal tasting menu, served in the private dining room. 

The event allowed for opportune face-to-face interaction between brand representatives and key media contacts and allowed journalists to gain an insight into the category, with an opportunity to ask any questions that arose from the presentation whilst still fresh in the mind.

TENA is the leading bladder weakness brand in the UK, offering bladder weakness products for both men and women. TENA Lady Pants Plus and TENA Men Active Fit Pants are available in all good retailers, now. For more information on TENA, please visit: