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Myriad network with top UK influencers at Blog On conference

On behalf of its client lights by TENA, Myriad attended the eagerly anticipated Blog On conference in Manchester on September 24.

The conference, which is run by bloggers for bloggers, gives the 200 attendees an opportunity to network with likeminded bloggers, meet relevant brands and get advice on how to improve their blogs with guest speakers and workshops. 

To help raise awareness of lights by TENA’s unique FeelFresh Technology™, Myriad hosted an engaging competition at the brand’s stand.  Bloggers were encouraged to share an image on their social channels with the hashtag “Feeling #FreshAsAFlower thanks to lights by TENA”to be in for a chance of winning a fresh bunch of flowers every month for a year! 

Throughout the day Myriad also arranged a pelvic floor session with a Pilate’s expert, who incorporated the MY PFF (my pelvic floor fitness) app in to the class with the aim to educate bloggers on the importance of pelvic floor exercises, and their role in helping to prevent light bladder weakness. During this class we hosted a second giveaway to help generate extra engagement, where we asked bloggers to share their #SqueezingSelfie on a chosen social platform. The blogger with the best #SqueezingSelfie was gifted with a £100 fitness voucher. 

The competitions generated more than 50 pieces of coverage across 4 social platforms, generating a reach of 443,126. Furthermore nearly half of the conference attendees expressed interest in working with lights by TENA on future campaigns. 

For examples of blogger coverage from the event, please search the hashtags #lightsbyTENA #FreshAsAFlower and #SqueezingSelfie. 

For more information on lights by TENA, please visit: www.lightsbyTENA.co.uk