TENA Men, the male incontinence brand, walked away with three outstanding awards at the annual SMART Awards ceremony. 

Hosted at the Hilton Birmingham Metropole, the industry-renowned event was attended by leading healthcare brands, top independent pharmacists and rewarded the best healthcare campaigns, pharmacists and pharmacy training schemes for their efforts in 2015. 

Comedian Hugh Dennis co-hosted the event with Pharmacy Magazine editor, Richard Thomas, ensuring the audience were in stitches all night long. 

Best Brand Promotion was the first of many awards that TENA Men, manufactured by leading global hygiene and forests product company SCA, received during the evening. Judges recognised that the upgraded packaging across the entire TENA Men range, with a slick new masculine look, provides an even easier shopping experience for the customer and makes the category easier to merchandise for pharmacy staff. 

2015 also saw the launch of TENA Men protective shield. Coloured black, it is the most discreet TENA Men product to date and its innovative design was highly commended for the title of Best New Product Launch. The judges wanted a product that meets a clearly identified consumer/patient need and adds real value to the community pharmacy sector and TENA Men delivered that with the Protective Shield. 

TENA Men’s Keep Control campaign, aiming to help the one in four UK men experiencing urine leakage deal with it, was awarded Best Consumer Marketing (small budget). By sponsoring a racing car in the British Touring Car Championship, generating a series of digital videos that went viral and increasing both sample requests and sales for the brand, it’s no surprise that the marketing campaign impressed the SMART judges.

After the awards ceremony, guests were treated to a visit to ‘Las Vegas’, a bespoke casino area in the hotel where they could try their luck at gambling for the rest of the evening. 

TENA Men constantly strives to break down the taboos around urine leakage and having their efforts awarded with such esteemed prizes, shows they are taking a step in the right direction. 

TENA Men offers a wide range of discreet, comfortable and absorbent products specifically engineered for men. To learn more about TENA Men, or to you get your free sample, visit: