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BODYFORM IS BREAKING THE SILENCE AROUND PERIODS WITH BRAND NEW 'FEMOJIS'

Myriad is backing Bodyform in its fight to break down the taboo surrounding periods, as the brand launches a campaign for six new emojis to help girls and women talk more openly about that time of the month. 

The new ‘femojis’ – as they are being dubbed – will give women everywhere a simple way to explain exactly how they are feeling when Mother Nature calls. 

Bodyform understands that some women are still shy about discussing their period, but the brand is hoping the femojis will break the silence.

Covering everything from bloating to cramps, the unique femojis could be exactly what is needed to encourage open discussions and empower women with the confidence to talk about something so natural. 

As part of the campaign, Bodyform has launched a petition on Change.org to encourage Unicode to include the six new femojis on the emoji keyboard – and the brand is now calling for your support! 

To back the campaign and get involved in the femoji movement, visit https://www.change.org/p/femojis-uk

We’re all signing up at Myriad HQ!