Last month Myriad organised a sensational blogger event which trended on Twitter for over two hours, on behalf of client lights by TENA.  

To support lights by TENA’s new Feel Fresh or it’s Free money back guarantee, 20 influential lifestyle bloggers were invited the glamorous 5* Haymarket hotel in London to create their own signature scent with a top perfume curator. 

After indulging in a champagne brunch, bloggers were briefed about lights by TENA’s Feel Fresh or it’s Free campaign, before taking part in a bespoke perfumery masterclass led by fragrance expert, Emmanuelle Moeglin. 

Throughout the masterclass, bloggers tweeted about the event so much, that the hashtag  #FeelFresh, was trending on Twitter in London. 

For the 1 in 3 women who experience light bladder weakness, the Feel Fresh or it’s Free money back guarantee means that if you don’t feel fresh and dry all day wearing any of lights by TENA’s products – you will be given it for free via a refund process. 

For examples of blogger coverage from the event, please visit the links below: