Super User

Super User

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Myriad PR has engaged 20 high profile influencers – including prominent parenting, health and fitness, lifestyle and beauty bloggers – at a bespoke event for its client lights by TENA.

Held at Champneys Springs in Leicestershire, the event kicked-off with an interactive briefing from the lights by TENA brand team to educate attendees on the product range, the My PFF pelvic floor fitness app and the new #noonetoldme digital campaign.

To support this, the bloggers were invited to partake in an afternoon of fitness and relaxation with activities enhancing the #noonetoldme theme. 

Firstly attendees took part in a motivational circuits session to enhance the importance of exercising as you get older, a yoga class to educate on the importance of doing pelvic floor exercises and finishing with a relaxing spa treatment to demonstrate the importance of taking some time out for yourself. This was embraced by the bloggers, who shared their own #noonetoldme stories on social media throughout the afternoon.

This latest activity builds on the success of Myriad’s last event for the brand with one blogger hailing the experience as ‘the best event I have attended, so far, during my time as a blogger’. 

Thursday, 13 October 2016 12:33

TENA recognised in prestigious industry awards


Myriad PR has been celebrating with its client TENA after the brand was named as one of the “most valuable” health products in the pharmacy sector.

TENA was recognised at the annual MVP Awards, coordinated by pharmacy trade magazine P3, where its range of TENA Lady products took home the top prize in the ‘Most Valuable Non-Medicine Product’ category. 

100% voted for by community pharmacy teams, the awards pay homage to the products and brands that they consider to the most useful for pharmacies to recommend and for consumers to use.

But it wasn’t just TENA Lady who received the pharmacy teams’ stamp of approval, the brand’s TENA Men range was also highly commended in the ‘Most Valuable Packing/POS’ category for its recently-upgraded product packaging.

Representatives from Myriad PR were there on the day to accept the awards at a lavish ceremony at the Dorchester hotel on Park Lane in London.


Myriad PR has hosted another successful event for its client TENA at the glamorous Dorchester hotel on Park Lane.

Launched with the brief to engage pharmacy trade media, Myriad engaged a record 13 specialist journalists, who joined the brand for a dedicated afternoon of activity.

Attendees were presented with a comprehensive brand update from TENA Training and Brand Manager, Donna Wilson, before being given a brief on upcoming activity.

Throughout the presentation journalists were educated on TENA’s importance to the pharmacy sector, alongside pertinent customer profiles and techniques for providing the best service for those experiencing bladder weakness.

After the briefing, guests were treated to a decadent afternoon tea and ample time for networking.

As the UK’s leading bladder weakness brand, TENA provide pharmacists and their teams with a product to suit any customer requirement. The brand also offer an award-winning training programme, which counts towards CDP, to pharmacies all over the UK.


Fears were conquered at the latest event organised by Myriad, as journalists learned all about 3M’s latest offering while 30 metres high!
Press travelled to our client’s state-of-the-art training centre, in Oldham, for an action-packed two days learning about 3M’s range of fall protection equipment. 
After spending time in the classroom hearing about the science-based technology company’s plans to improve working at height safety standards, attendees were kitted out to test the products for themselves.   

Receiving the same training as the thousands of workers who visit the centre each year, the journalists took to the roof and climbed structures, before being sent down a 30m high wind turbine on a rescue wire. 

Journalists from Health & Safety At Work, Professional Builder, Energy Engineering, Cranes Today and Roofing Cladding & Insulation attended the event.

Friday, 02 June 2017 15:10

Hewitsons – Profile-raising

Client: Hewitsons LLP

Date: Spring 2017  

Type: Professional 

Tuesday, 14 March 2017 15:00

Hamerton Zoo Park

Client: Hamerton Zoo Park

Date: July, 2017

Type: Consumer

Thursday, 27 October 2016 16:35

SCA Hygiene Matters

Client: SCA (now known as Essity)

Date: October, 2016

Type: Corporate

Saturday, 19 December 2015 16:33

SCA Volvo Ocean Race

Client: SCA (now known as Essity)

Date: 2015

Type: Corporate

Friday, 18 November 2016 16:30


Client: Palmer and Harvey 

Date: November 2016 

Type: B2B

Monday, 06 February 2017 16:29

P&H Online Ordering System

Client: Palmer and Harvey 

Date: February 2017 

Type: B2B

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