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PUTTING A SPRING IN THEIR STEP

On Sunday 21st February, Myriad teamed up with leading footwear company Vionic to host the brand’s first-ever blogger event. 

Ten high-profile lifestyle bloggers attended the event, which was held at the Marco Pierre White Steakhouse Bar & Grill in Birmingham. 

They were treated to a three course classic British lunch and refreshments, and Managing Director of Europe, Tony Linford, gave an insightful presentation about the benefits of the FMT Technology built into all Vionic shoes, as well as an overview of the history of the brand.

Vionic has recently launched in Europe after big successes in America and Australia. All of their shoes are stylish, lightweight and durable, but also provide the support and comfort needed to maintain a healthy, active lifestyle.

The bloggers also took home a Vionic goody bag that included treats and two pairs of Vionic shoes to try out the life-changing technology at home.

Want to learn more about Vionic? For more information and to check out the range, please visit: www.vionicshoes.co.uk

To see what our bloggers thought of the event, why not take a look at the links below?

http://www.emmaand3.com/vionic-shoes-for-comfort-style-and-health/

MYRIAD CLIENT SCOTTY T MAKES ANOTHER HEADLINE !

Myriad client Scotty T, winner of Celebrity Big Brother, speaks about ADHD, his love life and his relationship with his mum in this week's Now. 

"He's a little tinker, but I'm very proud of him," said Gill, Scott's glamorous mum. 

The shoot was organised by Myriad in time for Mother's Day. For the full interview, buy this week's magazine. 

http://www.celebsnow.co.uk/celebrity-news/scotty-t-mothers-day-photoshoot-337358

The agency publicises a portfolio of celebrities, including Scott, his Geordie Shore comrade Gaz Beadle, Ibiza Weekender original Jordan Davies and comedian Dapper Laughs.

BODYFORM IS BREAKING THE SILENCE AROUND PERIODS WITH BRAND NEW 'FEMOJIS'

Myriad is backing Bodyform in its fight to break down the taboo surrounding periods, as the brand launches a campaign for six new emojis to help girls and women talk more openly about that time of the month. 

The new ‘femojis’ – as they are being dubbed – will give women everywhere a simple way to explain exactly how they are feeling when Mother Nature calls. 

Bodyform understands that some women are still shy about discussing their period, but the brand is hoping the femojis will break the silence.

Covering everything from bloating to cramps, the unique femojis could be exactly what is needed to encourage open discussions and empower women with the confidence to talk about something so natural. 

As part of the campaign, Bodyform has launched a petition on Change.org to encourage Unicode to include the six new femojis on the emoji keyboard – and the brand is now calling for your support! 

To back the campaign and get involved in the femoji movement, visit https://www.change.org/p/femojis-uk

We’re all signing up at Myriad HQ!

MYRIAD BACKS SCA'S PLEDGEFORPARITY

Today Myriad is joining its client SCA, a leading global hygiene and forests company, in backing #PledgeForParity on International Women’s Day.

International Women’s Day is a worldwide event that raises awareness of and celebrates women’s achievements while calling for gender equality. 

We’re proud to work with SCA, a company who value women and men’s contributions equally, and whose UK senior management team is half female, a great statistic in the British FMCG industry.  

To help women and girls to achieve their ambitions, three female employees from SCA have shared their reflections on the importance of promoting gender parity in the business world over on the SCA blog

To find out more and read the full blog, visit the SCA blog: 

www.sca.com/en/uk/Media/Blog/

Last Monday, Myriad teamed up with leading hygiene brand SCA to host a lunch and networking session at The Mandarin Oriental to deliver campaign news from bladder weakness experts, lights by TENA and TENA Lady.

Eight journalists from influential trade titles including Asian Trader, Convenience Store and Independent Retail News attended the event, held at the hotel’s two Michelin starred Dinner by Heston restaurant.

Attendees were treated to a unique dining experience and private kitchen tour, while learning about both brands and their upcoming campaigns, along with information about new initiatives and launches.

The event provided a great opportunity for lights by TENA to promote their C’est la vie campaign, encouraging women to have a care-free attitude to light bladder weakness. TENA Lady also unveiled their Lets you be you campaign, aiming to empower women to be the best they can be, without a second thought about bladder weakness.

Both brand managers also delivered an insightful overview of the bladder weakness market and its growth within the retail sector, whilst explaining the benefits of purpose-made products and the advantages for retailers of stocking the TENA range in their stores.

To ensure campaigns remained top of mind, each attendee took home a branded press pack containing further information, a cookbook to replicate Heston’s recipes at home and product samples.

Coverage:

http://www.cosmeticsbusiness.com/news/article_page/Lights_by_TENA_says_Cest_La_Vie_with_new_campaign/116849
http://www.retailtimes.co.uk/tena-revamps-lights-range-aims-break-taboo-bladder-weakness-new-campaign/

BOOHOO ANNOUNCES MYRIAD CLIENT SCOTT T

Celebrity Big Brother 2016 winner and MTV reality TV star Scott Timlin was recently revealed as the new face of boohooMAN at a star-studded party in London's West End.
 
The global e-tailer boohoo.com hosted the event, attended by many press and celebrity guests.

Myriad PR looks after the publicity for the portfolio of clients managed by IMA Ltd, of which Scotty T is one. Others clients include Gaz Beadle from Geordie Shore, Jordan Davies from Ibiza Weekender and comedian Dapper Laughs.

Scott, who has appeared on MTV's Geordie Shore and Ex on the Beach, said: “It has been a great experience working with boohoo and I am looking forward to shooting new trends every two weeks. The menswear range is so affordable; there is literally something for everyone.” 

Scotty can be seen wearing boohooMAN in the new season of Geordie Shore (Season 12) which airs on Tuesday nights at 10pm on MTV.

The boohooMAN collection is available online at www.boohooman.com, with prices ranging from £3 - £50.

MYRIAD PR CELEBRATES 34TH PRO RETAIL SHOW WITH PALMER AND HARVEY

The Myriad team joined its client Palmer and Harvey at the 34th Pro-retail trade show, to encourage retailers to be fit to compete.

Recently held at the Telford International Centre, this year’s action-packed Pro-retail attracted thousands of visitors, more than 200 suppliers and some of the biggest names in the FMCG industry.

The theme for the 2016 show was ‘Fit to compete’ to tie in with this summer’s two major sporting events: the UEFA European Championships and the Olympic Games in Rio.

A number of special guests from the sporting world made an appearance over the two days, including ex-England footballer Bryan Robson, former Great Britain Olympian Mark Lewis-Francis and ex-Le Mans racing Driver Allan McNish.

Along with new product launches and exciting competitions, visitors were able to attend a presentation on upcoming new tobacco legislation. 

Social media was a key talking point again this year, with members of Myriad talking to retailers about the benefits of using Facebook and Twitter to grow their business.

The Gala Night dinner on Tuesday evening kicked off with a performance by a Brazilian Samba band, who led guests into dinner. Stand-up comedian Kevin Bridges was the esteemed opening act, followed by the Pro-retail Awards, where Palmer and Harvey recognised the best suppliers and retailers in the industry.

Rounding off another successful year, Palmer and Harvey donated much-needed, non-perishable goods to Telford food bank at the end of the show, for the second year running.

MTV GEORDIE BOYS LAUNCH ASG WEAR’S FIRST COLLECTION

GEORDIE best mates-turned fashion designers, Gary Beadle, Scott Timlin and Aaron Chalmers have launched a limited edition range of unisex watches as the first collection in their ASG Wear label.

Just 1,000 of the watches, which have been designed in consultation with the boys, have been produced. They come in three designs and once sold out, this collection will be discontinued.

Aaron, who is the creative director of ASG, said: 

“We wanted to keep the range very exclusive and once these 1,000 have gone, there will be no more! Instead, ASG will release another collection which will be just as exclusive.”

Gary said:

“ASG will release new collections of fashion and accessories, not just watches. But you had better act quickly if you want a piece from one of the collections, as once they are gone, they are gone!”

Scott added:

“We didn’t want to price the collection out of reach for all of our fans, so each watch is priced at £54.99, proving that you don’t have to break the bank to have swagger!”

As creative director, Aaron has been working with the manufacturers to create the highly affordable ASG Wear watches, with him, Gary and Scott coming together to decide which designs went into production.

He said:

“All three of us are regularly asked to put our names to different products, but we wanted to put our initials to something that no other reality TV stars had done, so we went for the watches. We have several other ideas for limited edition ranges and all of these will be released under the ASG Wear name.

“We’ve really enjoyed working on this collection together and think we have created some great watches. We can’t wait to show you what else ASG has up its sleeve!”

The collection is available to buy at: www.asgwear.co.uk

For more information and images, please contact:

This email address is being protected from spambots. You need JavaScript enabled to view it. at Myriad Public Relations

TENA MEN LAUNCHES MENS HEALTH WEEK CAMPAIGN

Myriad PR raised awareness with a recent campaign for Men’s Health Week on behalf of client TENA Men and celebrity GP, Dr Hilary Jones. 

Engaging national press and a series of high profile bloggers, TENA Men’s campaign aimed to encourage men to take control of their health during Men’s Health Week, 13th-19th June, 2016.

TENA Men invited 10 bloggers to take part and, in conjunction with Dr Hilary, devised seven challenges for them to complete throughout the week, to help improve their health. Each blogger then recorded how they survived the week. 

Alongside this, Myriad and TENA Men launched a survey to explore British men’s thoughts about taboo health subjects, such as urine leakage. Polling 1,000 men, the survey uncovered men’s attitudes to their own health and what aspects they feel are most important. This was shared by the Daily Express.

TENA Men wants to break down taboos surrounding urine leakage, which is experienced by one in four men over the age of 40 in the UK. With a range of protection specifically designed to deal with urine leakage, they want to help men keep control, whatever life throws at them.

Examples of coverage from the campaign can be found below: 

http://www.express.co.uk/life-style/health/677687/quarter-of-men-suffer-urinary-incontinence-but-are-embarrassed-to-discuss-it

http://youthedaddy.co.uk/2016/06/19/stress-mens-health/

http://www.diydaddyblog.com/2016/06/men-health-week-with-tena-men.html?m=1

BODYFORM CONTINUES MISSION TO BREAK TABOOS WITH NEW TV AD

Myriad PR is helping Bodyform to break category taboos by securing national coverage for its new advert, which sets out to change the way women perceive sanitary protection. 

Titled ‘Trapeze’, the brand’s latest TV spot juxtaposes a ‘stereotypical’ white leotard with the daring acrobatics of a real Trapeze artist. Shot from a first-person perspective, the creative builds on Bodyform’s Live Fearless brand positioning by following the gritty determination of a circus performer who doesn’t let her period hold her back.

The ad also features another ‘first’ for the category – an in situ product demonstration of a real sanitary pad being placed on underwear.

This is the latest move from Bodyform as part of its renewed focus in 2016 to challenge societal barriers in the feminine care category. Earlier this year, the brand launched a tongue-in-cheek Femojis petition to encourage more conversation around periods, followed by the release of its Red.Fit feature film, which secured acclaim amongst the world’s media for its bold portrayal of blood. The new ad develops this ethos to instead focus on sanitary protection.

Only a day after Myriad issued the release about the game-changing advert, the article has received a great response from national and trade media. Already, the story has been featured on MailOnline, Metro, Stylist, Cosmopolitan, Marie Claire and The Grocer.

Examples of the coverage can be found below: 

http://www.dailymail.co.uk/video/femail/video-1316010/Live-fearless-Bodyform-s-triple-protection-towels.html

http://metro.co.uk/2016/08/03/this-bodyform-advert-is-the-first-to-actually-use-a-real-life-sanitary-pad-6045063/

http://www.cosmopolitan.co.uk/body/health/news/a45078/bodyform-advert-first-sanitary-towel-shown/

http://www.marieclaire.co.uk/news/health/553972/bodyform-have-made-history-with-another-incredible-ad.html

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