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Tuesday, 14 November 2017 13:19

Bodyform’s #bloodnormal campaign

Client: Bodyform

Date: October 2017 

Type: Consumer 

Periods are normal

On 17th October 2017, leading feminine care brand Bodyform continued its mission to tackle the taboos surrounding periods with the launch of a pioneering new digital campaign, #bloodnormal. 

Pied a terre 1

This month saw Myriad PR host an effective and informative trade lunch, for longstanding client TENA, at Michelin star restaurant Pied a Terre. 

wmhd17

As a journalist-turned PR, I love the English language and often question the origins of some of the phrases we use every day. ‘Flash in pan’, ‘kick the bucket’ and ‘eat humble pie’ all being classic examples of the magnificence and wonder of the English language. 

Myriad network with top UK influencers at Blog On conference

On behalf of its client lights by TENA, Myriad attended the eagerly anticipated Blog On conference in Manchester on September 24.

The conference, which is run by bloggers for bloggers, gives the 200 attendees an opportunity to network with likeminded bloggers, meet relevant brands and get advice on how to improve their blogs with guest speakers and workshops. 

MYRIAD HOSTS ANOTHER SUCCESSFUL PHARMACY PRESS BRIEFING

Myriad PR has held yet another effective London-based event for its client TENA, the UK’s leading bladder weakness brand. 

A total of eight representatives from leading pharmacy trade magazines attended the evening of brand updates and valued interaction, at Jason Atherton’s Michelin-starred restaurant, City Social. 

KEEP CONTROL TENA MEN CLEANS UP AT 2016 SMART AWARDS

TENA Men, the male incontinence brand, walked away with three outstanding awards at the annual SMART Awards ceremony. 

Hosted at the Hilton Birmingham Metropole, the industry-renowned event was attended by leading healthcare brands, top independent pharmacists and rewarded the best healthcare campaigns, pharmacists and pharmacy training schemes for their efforts in 2015. 

Comedian Hugh Dennis co-hosted the event with Pharmacy Magazine editor, Richard Thomas, ensuring the audience were in stitches all night long. 

Best Brand Promotion was the first of many awards that TENA Men, manufactured by leading global hygiene and forests product company SCA, received during the evening. Judges recognised that the upgraded packaging across the entire TENA Men range, with a slick new masculine look, provides an even easier shopping experience for the customer and makes the category easier to merchandise for pharmacy staff. 

2015 also saw the launch of TENA Men protective shield. Coloured black, it is the most discreet TENA Men product to date and its innovative design was highly commended for the title of Best New Product Launch. The judges wanted a product that meets a clearly identified consumer/patient need and adds real value to the community pharmacy sector and TENA Men delivered that with the Protective Shield. 

TENA Men’s Keep Control campaign, aiming to help the one in four UK men experiencing urine leakage deal with it, was awarded Best Consumer Marketing (small budget). By sponsoring a racing car in the British Touring Car Championship, generating a series of digital videos that went viral and increasing both sample requests and sales for the brand, it’s no surprise that the marketing campaign impressed the SMART judges.

After the awards ceremony, guests were treated to a visit to ‘Las Vegas’, a bespoke casino area in the hotel where they could try their luck at gambling for the rest of the evening. 

TENA Men constantly strives to break down the taboos around urine leakage and having their efforts awarded with such esteemed prizes, shows they are taking a step in the right direction. 

TENA Men offers a wide range of discreet, comfortable and absorbent products specifically engineered for men. To learn more about TENA Men, or to you get your free sample, visit: www.tena.co.uk/men

PUTTING A SPRING IN THEIR STEP

On Sunday 21st February, Myriad teamed up with leading footwear company Vionic to host the brand’s first-ever blogger event. 

Ten high-profile lifestyle bloggers attended the event, which was held at the Marco Pierre White Steakhouse Bar & Grill in Birmingham. 

They were treated to a three course classic British lunch and refreshments, and Managing Director of Europe, Tony Linford, gave an insightful presentation about the benefits of the FMT Technology built into all Vionic shoes, as well as an overview of the history of the brand.

Vionic has recently launched in Europe after big successes in America and Australia. All of their shoes are stylish, lightweight and durable, but also provide the support and comfort needed to maintain a healthy, active lifestyle.

The bloggers also took home a Vionic goody bag that included treats and two pairs of Vionic shoes to try out the life-changing technology at home.

Want to learn more about Vionic? For more information and to check out the range, please visit: www.vionicshoes.co.uk

To see what our bloggers thought of the event, why not take a look at the links below?

http://www.emmaand3.com/vionic-shoes-for-comfort-style-and-health/

MYRIAD CLIENT SCOTTY T MAKES ANOTHER HEADLINE !

Myriad client Scotty T, winner of Celebrity Big Brother, speaks about ADHD, his love life and his relationship with his mum in this week's Now. 

"He's a little tinker, but I'm very proud of him," said Gill, Scott's glamorous mum. 

The shoot was organised by Myriad in time for Mother's Day. For the full interview, buy this week's magazine. 

http://www.celebsnow.co.uk/celebrity-news/scotty-t-mothers-day-photoshoot-337358

The agency publicises a portfolio of celebrities, including Scott, his Geordie Shore comrade Gaz Beadle, Ibiza Weekender original Jordan Davies and comedian Dapper Laughs.

BODYFORM IS BREAKING THE SILENCE AROUND PERIODS WITH BRAND NEW 'FEMOJIS'

Myriad is backing Bodyform in its fight to break down the taboo surrounding periods, as the brand launches a campaign for six new emojis to help girls and women talk more openly about that time of the month. 

The new ‘femojis’ – as they are being dubbed – will give women everywhere a simple way to explain exactly how they are feeling when Mother Nature calls. 

Bodyform understands that some women are still shy about discussing their period, but the brand is hoping the femojis will break the silence.

Covering everything from bloating to cramps, the unique femojis could be exactly what is needed to encourage open discussions and empower women with the confidence to talk about something so natural. 

As part of the campaign, Bodyform has launched a petition on Change.org to encourage Unicode to include the six new femojis on the emoji keyboard – and the brand is now calling for your support! 

To back the campaign and get involved in the femoji movement, visit https://www.change.org/p/femojis-uk

We’re all signing up at Myriad HQ!

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