Super User

Super User

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 haymarket event

Myriad PR has hosted another successful blogger event on behalf of its client, lights by TENA.

lights by TENA

lights by TENA has been continuing its mission to help break the taboos surrounding light bladder weakness, with the help of Myriad PR.

Sunday, 14 January 2018 13:14

lights by TENA

Client: lights by TENA

Date: January 2018

Type: Consumer 

Tuesday, 14 November 2017 13:19

Bodyform’s #bloodnormal campaign

Client: Bodyform

Date: October 2017 

Type: Consumer 

Periods are normal

On 17th October 2017, leading feminine care brand Bodyform continued its mission to tackle the taboos surrounding periods with the launch of a pioneering new digital campaign, #bloodnormal. 

Pied a terre 1

This month saw Myriad PR host an effective and informative trade lunch, for longstanding client TENA, at Michelin star restaurant Pied a Terre. 

wmhd17

As a journalist-turned PR, I love the English language and often question the origins of some of the phrases we use every day. ‘Flash in pan’, ‘kick the bucket’ and ‘eat humble pie’ all being classic examples of the magnificence and wonder of the English language. 

Myriad network with top UK influencers at Blog On conference

On behalf of its client lights by TENA, Myriad attended the eagerly anticipated Blog On conference in Manchester on September 24.

The conference, which is run by bloggers for bloggers, gives the 200 attendees an opportunity to network with likeminded bloggers, meet relevant brands and get advice on how to improve their blogs with guest speakers and workshops. 

MYRIAD HOSTS ANOTHER SUCCESSFUL PHARMACY PRESS BRIEFING

Myriad PR has held yet another effective London-based event for its client TENA, the UK’s leading bladder weakness brand. 

A total of eight representatives from leading pharmacy trade magazines attended the evening of brand updates and valued interaction, at Jason Atherton’s Michelin-starred restaurant, City Social. 

KEEP CONTROL TENA MEN CLEANS UP AT 2016 SMART AWARDS

TENA Men, the male incontinence brand, walked away with three outstanding awards at the annual SMART Awards ceremony. 

Hosted at the Hilton Birmingham Metropole, the industry-renowned event was attended by leading healthcare brands, top independent pharmacists and rewarded the best healthcare campaigns, pharmacists and pharmacy training schemes for their efforts in 2015. 

Comedian Hugh Dennis co-hosted the event with Pharmacy Magazine editor, Richard Thomas, ensuring the audience were in stitches all night long. 

Best Brand Promotion was the first of many awards that TENA Men, manufactured by leading global hygiene and forests product company SCA, received during the evening. Judges recognised that the upgraded packaging across the entire TENA Men range, with a slick new masculine look, provides an even easier shopping experience for the customer and makes the category easier to merchandise for pharmacy staff. 

2015 also saw the launch of TENA Men protective shield. Coloured black, it is the most discreet TENA Men product to date and its innovative design was highly commended for the title of Best New Product Launch. The judges wanted a product that meets a clearly identified consumer/patient need and adds real value to the community pharmacy sector and TENA Men delivered that with the Protective Shield. 

TENA Men’s Keep Control campaign, aiming to help the one in four UK men experiencing urine leakage deal with it, was awarded Best Consumer Marketing (small budget). By sponsoring a racing car in the British Touring Car Championship, generating a series of digital videos that went viral and increasing both sample requests and sales for the brand, it’s no surprise that the marketing campaign impressed the SMART judges.

After the awards ceremony, guests were treated to a visit to ‘Las Vegas’, a bespoke casino area in the hotel where they could try their luck at gambling for the rest of the evening. 

TENA Men constantly strives to break down the taboos around urine leakage and having their efforts awarded with such esteemed prizes, shows they are taking a step in the right direction. 

TENA Men offers a wide range of discreet, comfortable and absorbent products specifically engineered for men. To learn more about TENA Men, or to you get your free sample, visit: www.tena.co.uk/men

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