Client: lights by TENA

Date: January 2018

Type: Consumer 

 lights by TENA

To help raise awareness of lights by TENA’s new case study assets, which feature real women talking about light bladder weakness across three fly-on-the-wall videos, Myriad PR launched a targeted influencer programme.

The strategy saw 16 high-profile bloggers engage with the lights by TENA brand, sharing personal stories and creating a positive dialogue around a traditionally taboo subject. With more just shy of 30 pieces of coverage, the campaign generated a reach of more than 800k across blogs and social media alone.