Client: Hamerton Zoo Park

Date: July, 2017

Type: Consumer


To encourage families to visit Hamerton Zoo Park during the summer holidays, Myriad PR launched a peer-to-peer review programme using some of the UK’s top influencers.

Demonstrating that Hamerton is the perfect family day out, and building on the insight that parents are more likely to trust impartial reviews over and above regular marketing, Myriad invited local bloggers to independently review the park and share their thoughts in a blog post.

To date, Myriad has secured 76 pieces of positive coverage with a combined reach of more than 1,336,577.