Client: SCA (now known as Essity)

Date: October, 2016

Type: Corporate

 Hygiene Matters   corporate

To help communicate SCA’s new global platform, Hygiene Matters, Myriad developed a local campaign to raise awareness of the hygiene challenges associated with ageing.

This involved 121 meetings with key press, the development of personal case studies and working with celebrity GP, Dr Hilary Jones, to provide expert times.

The campaign secured, national, consumer and trade media coverage in titles including The Mail on Sunday, Yours, The Daily Record, Tomorrow’s Care and Pharmacy Magazine.