Client: SCA (now known as Essity)

Date: 2015

Type: Corporate


SCA 1 

Throughout 2014/5, Myriad PR led the PR for SCA’s corporate sponsorship of the first all-female team in the Volvo Ocean Race.

Targeting national, consumer and trade media, Myriad developed, managed and hosted several European press trip events to stopover locations along the race route. The strategy was incredibly successful, securing a reach of 168 million and an equivalent ad value of more than £700k.