CASE STUDIES


Client: Palmer and Harvey  

Date: May 2017

Type: B2B

 

P&H Pro Retail   B2B copy 

Palmer and Harvey’s trade show returned to the Telford International Centre, for three actioned packed days. The annual show attracted thousands of visitors, more than 200 suppliers and some of the biggest names in the FMCG industry.

The theme for the 2017 show was ‘Your Business. Your Future’, encouraging retailers to make the best of their businesses with the wide range of support materials Palmer and Harvey have on offer. 

As a key focus for the show was technology, Myriad PR were surveying retailers and offering advice and guidance on how to make the most of social media for their businesses. Myriad PR also hosted a press briefing for the attending journalists with MD Martyn Ward, including a tour of the show. 

After the show the press accompanied Myriad to the glamorous Gala Night Dinner, hosted by household name Jason Manford who presented the esteemed Pro-retail Awards, where Palmer and Harvey celebrated the best suppliers and retailers in the industry.