Client: Plenty

Date: October, 2016

Type: B2B

 Trolls   B2B

To celebrate the launch of Plenty’s partnership with DreamWorks ‘Trolls’, Myriad PR brought the magic of the film straight to the offices of influential retail trade press journalists with a themed desk drop. 

Encouraging journalists to go and see the new film for themselves, the packs included a cinema voucher, refreshments and a promotional pack of Plenty. 

Myriad was able to secure 8 pieces of coverage for the launch with a combined reach of 700k, doubling its KPIs.