Client: TENA

Date: November, 2016

Type: B2B

 Pharmacy briefing B2B

Myriad’s annual briefing event for pharmacy press saw a record 13 specialist journalists attend to learn more about the UK’s leading bladder weakness brand.

Attendees were presented with a comprehensive brand update, before being given a brief on upcoming activity. Journalists were educated on TENA’s importance to the pharmacy sector, alongside pertinent customer profiles and techniques for providing the best service for those experiencing bladder weakness.

The activity helped contribute towards an extra £80k’s worth of editorial coverage for TENA, representing more than a 20% increase in trade press presence YOY.