Client: Vionic 

Date: Spring/Summer 2017 

Type: Consumer 

 Vionic   Consumer

Leading footwear company Vionic tasked Myriad PR with raising its profile as a fashion-forward brand. Historically a medical footwear brand, with each shoe featuring patented FMT technology, Vionic was looking to increase its style credentials with the launch of modern new styles for Spring/Summer 2017.  

Myriad PR implemented a programme of consumer media relations and blogger outreach, putting the new styles in the hands of fashion and lifestyle influencers. Encouraging journalists and bloggers to trial the shoes for themselves, to not only feel the difference but also showcasing the styling versatility of the new collection. 

So far this strategic outreach programme has reached an audience of over 9 million, earning Vionic over £170K in coverage.