Client: TENA Lady

Date: April, 2017

Type: Consumer

 Lady discreet blogger launch   consumer

Myriad PR hosted an NPD launch with a difference when it invited eight leading lifestyle bloggers to take part in a burlesque masterclass led by England’s top burlesque school, Burlesque Baby. 

Emulating the brand’s TVC, the event saw the bloggers ‘wiggle’, ‘shimmy’ and learn more about the significant improvements made to the new TENA Lady Discreet range. The event generated a reach of 500k and an equivalent advertising value of £30k.