Client: lights by TENA

Date: February, 2017

Type: Consumer

 lights by TENA 2

To support lights by TENA’s new ‘Feel Fresh or it’s Free’ on-pack money back guarantee, 20 influential lifestyle bloggers were invited the glamorous 5* Haymarket Hotel in London to create their own signature scent with a top perfume curator.

Throughout the masterclass, bloggers tweeted about the event so much that the hashtag #FeelFresh was trending on Twitter for more than two hours. Resulting coverage secured a reach of more than 3 million, representing an equivalent advertising value of more than £150k.