Client: Bodyform

Date: March, 2017

Type: Consumer

 Bodyform 2

In response to national news reports about the UK’s burgeoning ‘period poverty’ issue, Myriad PR and its client Bodyform developed a pledge to donate 200,000 free sanitary products to those in need via a new partnership between the brand, its manufacturer SCA and charity In Kind Direct.

As a PR-led campaign, Myriad led the external communications strategy. Coverage appeared in national titles including The Huffington Post, Metro and consumer titles including Buzzfeed, Get the Gloss and Good Housekeeping. There was also substantial ‘buzz’ on social media, with the news being shared by influencers, NGOs and celebrities across more than 6.5k engagements. 

The reach for the campaign totalled 128 million across 80 pieces of coverage.